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Hodinkee's Prime Day for Watch Lovers Is Back — Today Only

The retailer is offering up to 30% off pre-owned, surprise drops of sold-out archival pieces and a 1-of-1 Tudor Black Bay 58 raffle.

a box of watches
Hodinkee

Looking for more Prime Day deals? Head over to our Best Prime Day Deals page to see all the top savings of Amazon Prime Day 2023.


It's no big secret that Amazon's second Prime Day of 2023 is happening right now. And while there are certainly a lot of outstanding deals to be had across that sale and its competitors, there's a sneaky, far more enticing and exciting event happening for watch lovers. Yes, for the second year in a row, Hodinkee, one of the most respected watch sites and retailers, has brought back its groundbreaking 10/10 sale (a reference to the 10:10 position watch hands are commonly set in photographs), which is once again taking place today only, October 10.

Last year's event had some jaw-dropping deals and surprise releases, and this year is keeping that train rolling. For starters, all pre-owned watches will be up to 30 percent off. On top of that, Hodinkee will be doing surprise drops of sold-out limited-edition archival pieces every hour on the “10s,” plus doing some competitive pricing and bundles. If that's not enough to draw you in, the brand will also be holding a raffle for an entirely unique 1-of-1 Tudor Black Bay 58 watch, which is double-signed by Hodinkee and Tudor (the same one that appeared on the cover of Hodinkee’s Volume 10 Magazine). And here's the real kicker: you can enter the raffle for free and purchase additional tickets (with a portion of proceeds going to the Horological Society of New York).

Bookmark this page and come back to check in for your chance to score some of the deepest discounts on the most enticing timepieces you can find. Also, check out some of the best deals already live on Hodinkee below.

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Rolex GMT-Master II Sprite 126720

hodinkee.com
$23,300.00
$19,300.00 (17% off)

Omega Seamaster Railmaster Co-Axial Master Chronometer

hodinkee.com
$4,000.00
$3,200.00 (20% off)

Panerai Luminor 1950 3 Days GMT PAM 329

hodinkee.com
$7,450.00
$4,700.00 (37% off)

Grand Seiko Heritage Spring Drive Power Reserve SBGA227

hodinkee.com
$4,000.00
$2,625.00 (34% off)

Jaeger-LeCoultre Reverso Classic Duetto Q2668130

hodinkee.com
$7,800.00

Tudor Heritage Black Bay Fifty-Four 79000

hodinkee.com
$4,050.00

Rolex Submariner 16610

hodinkee.com
$9,200.00

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